Beauty Industry

Schick and Skintimate Debut Music Video for New Campaign

The brands created a "Rock Your Legs" video in time for summer.

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By: Marie Redding

Senior Editor

The new Schick Hydro Silk TrimStyle razor is making its movie debut, as part of a partnership with the new Universal Pictures’ film, Pitch Perfect 2, in theaters May 15, 2015. The razor has scored an in-film product placement deal.

Schick and Skintimate brands are also launching a new campaign, Rock Your Legs, which includes this music video. There will also be a sweepstakes and limited edition products sold in stores, as part of the campaign.

Charlie King, Director of Schick and Skintimate brands, Energizer Personal Care commented, “Pitch Perfect 2 doesn’t just highlight great legs, it showcases the great work that comes when women work together. We are thrilled to partner Universal Pictures’ Pitch Perfect 2 to celebrate the steps women take each day to rock their legs with confidence and beauty.”

Schick is also launching another new razor in time for summer, the Schick Hydro Silk TrimStyle; plus, there’s a new shave gel, Skintimate Silky Shave Gel, infused with Moroccan Oil and a blend of vitamin E, shea butter, and sunflower oil.

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